Return to Earth Studio

A New Dawn

Immersive 360 Film Experience

Netherlands Pavilion at World Expo 2025

A New Dawn

Immersive 360 Film Experience

Netherlands Pavilion at
World Expo 2025

Under the creative direction of the renowned experience design studio Tellart, we designed, directed, edited, and produced the AI-generated immersive experience, now projected inside the iconic dome of the pavilion.

Expo 25 is taking place from 13 April - 13 October and expects to receive up to 28 million visitors.

Under the creative direction of the renowned experience design studio Tellart, we designed, directed, edited, and produced the AI-generated immersive experience, now projected inside the iconic dome of the pavilion.

Expo 25 is taking place from 13 April - 13 October and expects to receive up to 28 million visitors.

At the heart of the pavilion, visitors step into a striking cinema enclosed within a giant luminous pink orb that seems to defy gravity - the pavilion’s iconic centerpiece. Inside, they are immersed in a 360-degree film that explores the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.

This film crafted with generative AI technologies and possibly the first of its kind in a 360-degree format, aims to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.

At the heart of the pavilion, visitors step into a striking cinema enclosed within a giant luminous pink orb that seems to defy gravity - the pavilion’s iconic centerpiece. Inside, they are immersed in a 360-degree film that explores the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.

This film crafted with generative AI technologies and possibly the first of its kind in a 360-degree format, aims to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.

As part of the celebrations, His Majesty King Willem-Alexander visited the Netherlands Pavilion at Expo 2025 Osaka, on 21 May, and Prime Minister of the Netherlands, Dick Schoof officially inaugurated it, marking the country’s presence at the global event.

We’re also proud to support the pavilion as a Silver Sponsor.

As part of the celebrations, His Majesty King Willem-Alexander visited the Netherlands Pavilion at Expo 2025 Osaka, on 21 May, and Prime Minister of the Netherlands, Dick Schoof officially inaugurated it, marking the country’s presence at the global event.

We’re also proud to support the pavilion as a Silver Sponsor.

Credits:

Clients

Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)

Consortium

Architecture: RAU Architects

Experience design: Tellart

Engineering: DGMR

Construction: Asanuma

Media

Media design: Tellart Productions

Sound design: Resonate

Immersive AI film: Return to Earth Studio

Graphic design: Kessels Kramer

Fit-out and AV hardware supplier: BeWunder

Cultural consultancy: Studio the Future

Photography: Tellart

Immersive AI film

Return to Earth Studio

Director: Laen Sanches

Technical & VFX Supervisor: Laen Sanches

Editor: Laen Sanches

Executive Producer: Tony Stearns

Technical Consultant: Avinash Changa, WeMakeVR

Colorist: Luke Osborne, Loupe & Co

Flame Artists: Lise Prud’homme, Ricky Weissman

Motion Design: Julien Maingois

Sound: Resonate

Learn more about the full pavilion experience here: Tellart.com

Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio

Credits:

Clients

Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)

Consortium

Architecture: RAU Architects

Experience design: Tellart

Engineering: DGMR

Construction: Asanuma

Media

Media design: Tellart Productions

Sound design: Resonate

Immersive AI film: Return to Earth Studio

Graphic design: Kessels Kramer

Fit-out and AV hardware supplier: BeWunder

Cultural consultancy: Studio the Future

Photography: Tellart

Immersive AI film

Return to Earth Studio

Director: Laen Sanches

Technical & VFX Supervisor: Laen Sanches

Editor: Laen Sanches

Executive Producer: Tony Stearns

Technical Consultant: Avinash Changa, WeMakeVR

Colorist: Luke Osborne, Loupe & Co

Flame Artists: Lise Prud’homme, Ricky Weissman

Motion Design: Julien Maingois

Sound: Resonate

Learn more about the full pavilion experience here: Tellart.com

Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio

In the press

Architecture / design

https://www.designboom.com/architecture/giant-luminous-sphere-white-layered-netherlands-pavilion-expo-2025-osaka-rau-architects-04-23-2025/

https://www.dezeen.com/2025/04/11/expo-2025-osaka-roundup/

https://www.archdaily.com/1029369/the-netherlands-pavilion-expo-osaka-2025-rau-architects

https://www.rau.eu/portfolio/nl-paviljoen-world-expo-2025-osaka/

Cultural

https://nieuweinstituut.nl/en/articles/activating-common-ground

https://www.nippon.com/en/guide-to-japan/expo2025028/

Immersive experience

https://www.fairplanet.org/story/can-immersive-storytelling-at-expo-2025-help-spark-a-more-sustainable-future/

Officials NL + JP

https://www.government.nl/latest/news/2025/04/10/opening-of-expo-2025-osaka

https://nlexpo2025.nl/en/dutch-prime-minister-dick-schoof-opens-netherlands-pavilion-expo-2025-osaka

©2025 RETURN TO EARTH STUDIO All rights reserved.

Contact: info@returntoearth.studio

©2025 RETURN TO EARTH STUDIO All rights reserved.

Contact: info@returntoearth.studio