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A New Dawn

Immersive 360 Film Experience Netherlands Pavilion at World Expo 2025

Immersive 360 Film Experience Netherlands Pavilion at World Expo 2025

For the World Expo 2025, in collaboration with renowned experience design studio Tellart, we designed, directed, edited, and produced an AI-generated immersive experience, projected inside the iconic dome of the pavilion.

Expo 25 took place from 13 April - 13 October and received 29 million visitors.

For the World Expo 2025, in collaboration with renowned experience design studio Tellart, we designed, directed, edited, and produced an AI-generated immersive experience, projected inside the iconic dome of the pavilion.

Expo 25 took place from 13 April - 13 October and received 29 million visitors.

At the heart of the pavilion, visitors stepped into a striking cinema enclosed within a giant luminous pink orb that seemed to defy gravity - the pavilion’s iconic centerpiece. Inside, they were immersed in a 360-degree film exploring the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.

This film, crafted with generative AI technologies, was the first of its kind in a 360-degree format, aimed to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.

At the heart of the pavilion, visitors stepped into a striking cinema enclosed within a giant luminous pink orb that seemed to defy gravity - the pavilion’s iconic centerpiece. Inside, they were immersed in a 360-degree film exploring the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.

This film, crafted with generative AI technologies, was the first of its kind in a 360-degree format, aimed to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.

Credits:

Clients

Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)

Consortium

Architecture: RAU Architects

Experience design: Tellart

Engineering: DGMR

Construction: Asanuma

Media

Media design: Tellart Productions

Sound design: Resonate

Immersive AI film: Return to Earth Studio

Graphic design: Kessels Kramer

Fit-out and AV hardware supplier: BeWunder

Cultural consultancy: Studio the Future

Photography: Tellart

Immersive AI film

Return to Earth Studio

Director: Laen Sanches

Technical & VFX Supervisor: Laen Sanches

Editor: Laen Sanches

Executive Producer: Tony Stearns

Technical Consultant: Avinash Changa, WeMakeVR

Colorist: Luke Osborne, Loupe & Co

Flame Artists: Lise Prud’homme, Ricky Weissman

Motion Design: Julien Maingois

Sound: Resonate

AI-generated content

Awards Netherlands Pavilion:

World Architecture Festival 2025⁠ - Completed Buildings: Display - Highly Commended⁠

International Design Awards, IDA 2025⁠ - Temporary / Pop-up - Gold⁠

EXPO Exhibitor Awards 2025 - Exhibitor Magazine⁠

・Best Element - Award⁠

・Best Small Pavilion - Honorable Mention⁠

・Best Exhibit or Display - Honorable Mention⁠

World Expolympics 2025 - Experiential Design Authority - Best Medium Pavilion - Gold⁠

In the press

Architecture / design

Designboom (Apr)

Archdaily (May)

Cultural

Nieuweinstituut (Apr)

nippon.com (May)

Immersive experience

fairplanet.org (Apr)

Officials NL + JP

government.nl (Apr)

nlexpo2025 (Apr)

Learn more about the full pavilion experience here: Tellart.com
Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio

©2026 RETURN TO EARTH STUDIO All rights reserved.

Contact: info@returntoearth.studio

©2026 RETURN TO EARTH STUDIO All rights reserved.

Contact: info@returntoearth.studio

©2026 RETURN TO EARTH STUDIO All rights reserved.

Contact: info@returntoearth.studio