A New Dawn
A New Dawn
Immersive 360 Film Experience Netherlands Pavilion at World Expo 2025
Immersive 360 Film Experience Netherlands Pavilion at World Expo 2025
For the World Expo 2025, in collaboration with renowned experience design studio Tellart, we designed, directed, edited, and produced an AI-generated immersive experience, projected inside the iconic dome of the pavilion.
Expo 25 took place from 13 April - 13 October and received 29 million visitors.
For the World Expo 2025, in collaboration with renowned experience design studio Tellart, we designed, directed, edited, and produced an AI-generated immersive experience, projected inside the iconic dome of the pavilion.
Expo 25 took place from 13 April - 13 October and received 29 million visitors.
At the heart of the pavilion, visitors stepped into a striking cinema enclosed within a giant luminous pink orb that seemed to defy gravity - the pavilion’s iconic centerpiece. Inside, they were immersed in a 360-degree film exploring the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.
This film, crafted with generative AI technologies, was the first of its kind in a 360-degree format, aimed to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.
At the heart of the pavilion, visitors stepped into a striking cinema enclosed within a giant luminous pink orb that seemed to defy gravity - the pavilion’s iconic centerpiece. Inside, they were immersed in a 360-degree film exploring the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.
This film, crafted with generative AI technologies, was the first of its kind in a 360-degree format, aimed to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.
Credits:
Clients
Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)
Consortium
Architecture: RAU Architects
Experience design: Tellart
Engineering: DGMR
Construction: Asanuma
Media
Media design: Tellart Productions
Sound design: Resonate
Immersive AI film: Return to Earth Studio
Graphic design: Kessels Kramer
Fit-out and AV hardware supplier: BeWunder
Cultural consultancy: Studio the Future
Photography: Tellart
Immersive AI film
Return to Earth Studio
Director: Laen Sanches
Technical & VFX Supervisor: Laen Sanches
Editor: Laen Sanches
Executive Producer: Tony Stearns
Technical Consultant: Avinash Changa, WeMakeVR
Colorist: Luke Osborne, Loupe & Co
Flame Artists: Lise Prud’homme, Ricky Weissman
Motion Design: Julien Maingois
Sound: Resonate
Awards Netherlands Pavilion:
World Architecture Festival 2025 - Completed Buildings: Display - Highly Commended
International Design Awards, IDA 2025 - Temporary / Pop-up - Gold
EXPO Exhibitor Awards 2025 - Exhibitor Magazine
・Best Small Pavilion - Honorable Mention
・Best Exhibit or Display - Honorable Mention
World Expolympics 2025 - Experiential Design Authority - Best Medium Pavilion - Gold
In the press
Architecture / design
Cultural
Immersive experience
Officials NL + JP
Learn more about the full pavilion experience here: Tellart.com
Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio
For the World Expo 2025, in collaboration with renowned experience design studio Tellart, we designed, directed, edited, and produced an AI-generated immersive experience, projected inside the iconic dome of the pavilion.
Expo 25 took place from 13 April - 13 October and received 29 million visitors.
©2026 RETURN TO EARTH STUDIO All rights reserved.
©2026 RETURN TO EARTH STUDIO All rights reserved.
©2026 RETURN TO EARTH STUDIO All rights reserved.