We created a 15-second Gen-AI product film for Karl Lagerfeld’s new signature handbag, in line with the “Sketches” campaign. The challenge was to work from only a few reference photos. Using the latest AI tools, we reconstructed the bag in full volume enabling total control over form, texture, and lighting.

The film opens with an AI-animated three-dimensional KL signature badge. We then juxtapose dynamic motion with slow-motion, photographic extreme close-ups, layering in scribble-inspired motion graphics drawn from Karl’s archival sketches - merging legacy and innovation into a bold, contemporary visual statement.