KPN - Louis' Christmas Eve
KPN - Louis' Christmas Eve
TV Commercial Netherlands 2025
TV Commercial Netherlands 2025
For the 2025 holiday season, Dentsu Creative approached us to help create KPN’s first fully AI-generated commercial - a heartwarming 45” adventure featuring Louis the Cat, one of the most beloved and recognizable characters in Dutch advertising. The goal: use generative AI to craft a charming, character-driven Christmas story that stays true to KPN’s brand and emotional tone.
The main challenges were to translate a director-led vision into a cohesive sequence of AI-generated shots, maintain a recognisable and consistent portrayal of Louis across every scene, and shape a traditional cinematographic feel within an entirely new AI-driven workflow.
For the 2025 holiday season, Dentsu Creative approached us to help create KPN’s first fully AI-generated commercial - a heartwarming 45” adventure featuring Louis the Cat, one of the most beloved and recognizable characters in Dutch advertising. The goal: use generative AI to craft a charming, character-driven Christmas story that stays true to KPN’s brand and emotional tone.
The main challenges were to translate a director-led vision into a cohesive sequence of AI-generated shots, maintain a recognisable and consistent portrayal of Louis across every scene, and shape a traditional cinematographic feel within an entirely new AI-driven workflow.
Director Mattias Schut and his team at Holy Fools provided a detailed shooting board outlining narrative beats, compositions, and emotional cues. Using this as our blueprint, we handled all shot adaptation and creation using Veo 3, working in partnership with Google. The post-production team then finished the edit, color, VFX, and sound.
Director Mattias Schut and his team at Holy Fools provided a detailed shooting board outlining narrative beats, compositions, and emotional cues. Using this as our blueprint, we handled all shot adaptation and creation using Veo 3, working in partnership with Google. The post-production team then finished the edit, color, VFX, and sound.
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Credits
Clients: KPN
AI Director: Laen Sanches / Return to Earth Studio
Creative Directors: Joris Tol, Gijs Sluiters (Dentsu Creative)
Director: Mattias Schut (Holy Fools)
Editor: Martin Heigelaar (EDITORS)
VFX Artist: Ton Habraken (SquarePXL)
Colorist: Joppo te Veldhuis (De Grot)
AI Toolset: Google Veo 3 (in partnership with Google)
In the press
For the 2025 holiday season, Dentsu Creative approached us to help create KPN’s first fully AI-generated commercial - a heartwarming 45” adventure featuring Louis the Cat, one of the most beloved and recognizable characters in Dutch advertising. The goal: use generative AI to craft a charming, character-driven Christmas story that stays true to KPN’s brand and emotional tone.
The main challenges were to translate a director-led vision into a cohesive sequence of AI-generated shots, maintain a recognisable and consistent portrayal of Louis across every scene, and shape a traditional cinematographic feel within an entirely new AI-driven workflow.
©2026 RETURN TO EARTH STUDIO All rights reserved.
©2026 RETURN TO EARTH STUDIO All rights reserved.
©2026 RETURN TO EARTH STUDIO All rights reserved.