A New Dawn
Immersive 360 Film Experience
Netherlands Pavilion at World Expo 2025
A New Dawn
Immersive 360 Film Experience
Netherlands Pavilion at
World Expo 2025
Under the creative direction of the renowned experience design studio Tellart, we designed, directed, edited, and produced the AI-generated immersive experience, projected inside the iconic dome of the pavilion.
Expo 25 took place from 13 April - 13 October and received 29 million visitors.
Under the creative direction of the renowned experience design studio Tellart, we designed, directed, edited, and produced the AI-generated immersive experience, projected inside the iconic dome of the pavilion.
Expo 25 took place from 13 April - 13 October and received 29 million visitors.
At the heart of the pavilion, visitors step into a striking cinema enclosed within a giant luminous pink orb that seems to defy gravity - the pavilion’s iconic centerpiece. Inside, they are immersed in a 360-degree film that explores the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.
This film crafted with generative AI technologies and possibly the first of its kind in a 360-degree format, aims to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.
At the heart of the pavilion, visitors step into a striking cinema enclosed within a giant luminous pink orb that seems to defy gravity - the pavilion’s iconic centerpiece. Inside, they are immersed in a 360-degree film that explores the Dutch concept of 'Common Ground' and the Netherlands’ profound relationship with water.
This film crafted with generative AI technologies and possibly the first of its kind in a 360-degree format, aims to inspire and provoke reflection - encouraging global cooperation in the transition to renewable energy.
As part of the celebrations, His Majesty King Willem-Alexander visited the Netherlands Pavilion at Expo 2025 Osaka, on 21 May, and Prime Minister of the Netherlands, Dick Schoof officially inaugurated it, marking the country’s presence at the global event.
We’re also proud to support the pavilion as a Silver Sponsor.
As part of the celebrations, His Majesty King Willem-Alexander visited the Netherlands Pavilion at Expo 2025 Osaka, on 21 May, and Prime Minister of the Netherlands, Dick Schoof officially inaugurated it, marking the country’s presence at the global event.
We’re also proud to support the pavilion as a Silver Sponsor.
Credits:
Clients
Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)
Consortium
Architecture: RAU Architects
Experience design: Tellart
Engineering: DGMR
Construction: Asanuma
Media
Media design: Tellart Productions
Sound design: Resonate
Immersive AI film: Return to Earth Studio
Graphic design: Kessels Kramer
Fit-out and AV hardware supplier: BeWunder
Cultural consultancy: Studio the Future
Photography: Tellart
Immersive AI film
Return to Earth Studio
Director: Laen Sanches
Technical & VFX Supervisor: Laen Sanches
Editor: Laen Sanches
Executive Producer: Tony Stearns
Technical Consultant: Avinash Changa, WeMakeVR
Colorist: Luke Osborne, Loupe & Co
Flame Artists: Lise Prud’homme, Ricky Weissman
Motion Design: Julien Maingois
Sound: Resonate
Awards Netherlands Pavilion:
World Architecture Festival 2025 - Completed Buildings: Display - Highly Commended
International Design Awards, IDA 2025 - Temporary / Pop-up - Gold
EXPO Exhibitor Awards 2025 - Exhibitor Magazine
・Best Small Pavilion - Honorable Mention
・Best Exhibit or Display - Honorable Mention
World Expolympics 2025 - Experiential Design Authority - Best Medium Pavilion - Gold
In the press
Architecture / design
Cultural
Immersive experience
Officials NL + JP
Learn more about the full pavilion experience here: Tellart.com
Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio
Credits:
Clients
Ministry of Foreign Affairs, Netherlands and Netherlands Enterprise Agency (RVO)
Consortium
Architecture: RAU Architects
Experience design: Tellart
Engineering: DGMR
Construction: Asanuma
Media
Media design: Tellart Productions
Sound design: Resonate
Immersive AI film: Return to Earth Studio
Graphic design: Kessels Kramer
Fit-out and AV hardware supplier: BeWunder
Cultural consultancy: Studio the Future
Photography: Tellart
Immersive AI film
Return to Earth Studio
Director: Laen Sanches
Technical & VFX Supervisor: Laen Sanches
Editor: Laen Sanches
Executive Producer: Tony Stearns
Technical Consultant: Avinash Changa, WeMakeVR
Colorist: Luke Osborne, Loupe & Co
Flame Artists: Lise Prud’homme, Ricky Weissman
Motion Design: Julien Maingois
Sound: Resonate
Awards Netherlands Pavilion:
World Architecture Festival 2025 - Completed Buildings: Display - Highly Commended
International Design Awards, IDA 2025 - Temporary / Pop-up - Gold
EXPO Exhibitor Awards 2025 - Exhibitor Magazine
・Best Small Pavilion - Honorable Mention
・Best Exhibit or Display - Honorable Mention
World Expolympics 2025 - Experiential Design Authority - Best Medium Pavilion - Gold
In the press
Architecture / design
Cultural
Immersive experience
Officials NL + JP
Learn more about the full pavilion experience here: Tellart.com
Images: ©Zhu Yumeng ©Tellart ©Return to Earth Studio
©2026 RETURN TO EARTH STUDIO All rights reserved.
©2026 RETURN TO EARTH STUDIO All rights reserved.