For the 2025 holiday season, Dentsu Creative approached us to help create KPN’s first fully AI-generated commercial - a heartwarming 45” adventure featuring Louis the Cat, one of the most beloved and recognizable characters in Dutch advertising. The goal: use generative AI to craft a charming, character-driven Christmas story that stays true to KPN’s brand and emotional tone.

The main challenges were to translate a director-led vision into a cohesive sequence of AI-generated shots, maintain a recognisable and consistent portrayal of Louis across every scene, and shape a traditional cinematographic feel within an entirely new AI-driven workflow.

Director Mattias Schut and his team at Holy Fools provided a detailed shooting board outlining narrative beats, compositions, and emotional cues. Using this as our blueprint, we handled all shot creation using Veo 3, working in partnership with Google. The post-production team then finished the edit, color, VFX, and sound.